Strategic Planning and Event Management Extraordinaire at Your Service
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Your business doesn't need more hustle. It needs a plan.
Published 2 months ago • 2 min read
Good Morning Reader,
It's been a while since we've connected in your inbox, so let's start with a proper reintroduction (or introduction if you are new to our email list).
I'm Shakila Booker, Owner & Managing Director of SML Assisting and known to my clients as Your Business Nanny®. SML stands for Shakila Manages Life, because that's exactly what I help business owners get back: their life, their time, and their sanity.
April 23, 2026 - SML Assisting celebrated our 16th year in business!
Here's what's new: SML Assisting has evolved. We started as a virtual assistant company, but the work our clients actually needed was bigger than task support, it was structure. So in 2026, we've repositioned as an operations firm, with three priority services: strategic planning, operations management, and database management. Administrative support is still here, but it now sits underneath a stronger foundation.
What does this mean you ask? We analyze, improve, and stabilize the daily internal systems, workflows, and structure that your business uses to execute its work. While our strategic planning focuses on what your company should do, the operations management focuses on how your company actually delivers and executes its services.
Here's the mistake I see most often with growing businesses: trying to execute without a plan. More task lists, more tools, more hustle; but no roadmap tying it all together. That's where strategic planning comes in. During our strategic planning intensive we walk through the discovery of your vision and goals, conduct an assessment of your processes and systems, outline a roadmap, and develop an action plan. So every task you take on afterward will actually move you somewhere.
If you've been busy but not sure it's translating into growth, that's usually the sign.
Being busy is not the same as being productive.
"One client came to her Strategic Planning Intensive overwhelmed and left with a 3-phase, 6-month roadmap to support her company reaching the revenue goal of $500,000 within 2 years."
If this sounds like music to your ears, book a discovery call today. This isn't a sales call, it's a 30-minute conversation about where you stand and where you’d like to go. You’ll be provided with our suggested course of action and you decide if you want to move forward.
Shakila Says is where I deliver my take on all things business via video. You know my personality will command a room so I figured why not give you more of me when we are away from each.
Reply to this email if you have any topics in mind that you'd like to hear my take on.
These videos will be posted on our social media pages so be sure you are following @smlassisting
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Your Business Nanny® desires to be the #1 support personnel for meeting, wedding, and event professionals by extending over 20 years of expertise as a partner to our clients because my belief is that small business owners deserve the ability to enjoy living their life without giving up their full earning potential.
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